Keywords: rule of thumb, rules of thumb, instructions, manuals, guidelines, workflow, contents management, information management, knowledge management, processes, documentation, information acquisition, information retrieval, sources of information, information sources, rationalization, archiving, outsourcing, prioritizing, setting priorities, information service, Jaakko Anttila


Basic principles of information acquisition, information management and knowledge management

Creative chaos will definitely bring up new and fresh solutions. On the other hand, a systematical way to work does not necessary suppress creativity. Generally speaking, rules are not too nice, but very often they serve the purpose.
The next ten, a bit simplified rules derive their origin from normal, every day work life experiences, and they have been proved to be good and valuable guidelines. By applying them, you can increase the efficiency, speed and quality of your information/knowledge-related work and processes.


1. Create manuals and instructions
Create manuals and written instructions how the information is acquired, how the acquisition process is documented, and how the acquired information is refined/processed/stored. With a good manual, even a less experienced knowledge worker can gain good results.
Transfer your tacit knowledge available to everyone by creating manuals and instructions. You must also be prepared to change the processes - and, accordingly, instructions - if needed.
A warning: if you notice that you are adding exceptions to the instructions (like: "...except in case... then..."), there may be something wrong with the process itself, see the paragraph 3!
Do not rely on people's memory regarding processes and procedures. Make sure that everyone knows where the manuals and instructions can be found - and that they use them!

2. Document your work
For example, you can create yourself a form and fill it in every time you retrieve information: write down the date, the information sources that you use, search criteria (phrases), results (amounts), and how the results were further processed (edited, combined, delivered). With this information, it is easy and fast to restart the search, if needed, and most important of all: you can avoid doing overlapping work.
You can also write to the report some hints on what sources/criteria can be used if the search must be restarted.

3. No alternatives
Information contents dictate the way the information is processed - not the physical form (paper/electronic) of the document or the origin of the information. You must forward the documents to one single process flow ("process pipe"), create standards and exact procedures, and unify the physical form of the documents (i.e. transfer to electronic form). By unifying the management and handling process, you make it possible to find the material/documents also after they have been cut off from their current context: it is easy to go down the process ("pipe") until the material/information/document is found, no matter in what phase it is. This is not possible if the process has branches.

4. Always use a new information source
When you retrieve information, you should always try to use also some information source that is new for you. This is the only effective way to keep yourself updated. It does not actually matter too much if you find the information that you are looking for from the new source or not – of course you may sometimes get surprisingly good results - but at least each time you get familiar with a new source.

5. Databases and databanks are not the only solution
You do not want to use a database; you want to find information. Do not underestimate your own network: send e-mail to an expert (colleague) or call him/her.

6. Remember references
Information without metadata/reference is worthless - it does not exist. Teach all members in your organization to always add bibliographic reference (source) to photocopies. Always.
Remember to also add the source/reference when you put information to databases.

7. Specify the need for information
When someone says to you: "There was few weeks ago a long article on mobile phone operators in some newspaper. Could you, please, find it for me!"
By making some clarifying questions you may find out that the actual need for information is "I need a list of largest mobile phone operators in Europe".
Warning: make sure that your customer understands why you make the clarifying questions.

8. Set priorities
Try to find out how important each information retrieval assignment is, try to get rid of less important and "nice to know" assignments: "This is doable, but it will require 4 hours of work plus 500 Euros as database costs. Is this that important?" if the answer is "yes", you do, naturally, not argue.
Also be honest to yourself, there are mainly two kinds of assignments: the ones that you can start today, and the ones that are never made.

9. Outsource
Concentrate on assignments that are really important, and you know that you are the best person to do them and/or you cannot outsource because of, for example, confidentiality reasons.
Outsourcing is not laziness; instead it requires lots of skills, experience and know-how.

10. Destroy
If find yourself thinking "Shall I destroy this or not?" destroy.
Destroy also in the case that you know some organization that is archiving the material in question. For example: if you have a good newspaper article and you also have an access to the archive database of the newspaper, destroy the article as soon as you do not immediately need it anymore. It is easy for you to retrieve it again from the database and there may be a happy surprise: besides the original article, you may also find another, fresh article on the same subject!


Jaakko Anttila
Information Manager


Originally published in Finnish in Tietopalvelulehti (ISSN 0782-825 X) 2/2001, page 42. Republished in Jaakko Anttila´s homepages (http://koti.welho.com/janttil4/Index.html) 29th July, 2004.  Translation by the author, July 2004.

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